Dains welcomes new Director of Cloud Accounting

Dains has strengthened its Cloud Accounting team and welcomes a new Director, Mohamed Esat to the firm.

Dated: 19 July 2021 Authors: John Southwell, Partner

Mo will be a crucial part of the recently launched DAINSevolve project and will significantly bolster the firm’s cloud tech offering.  Mo joins the firm from Cooper Parry where he worked for 6 years as a senior manager working with entrepreneurial and ambitious businesses.

Mo said

John Southwell, Partner said: “These are exciting times for the firm, and we are pleased to welcome Mo to the DAINSevolve team.  Mo’s expertise is working with growing, ambitious, and entrepreneurial businesses, providing all levels of support from management accounts, forecasting and budgeting to strategic advisory support, assisting with crucial insights on the financial performance and position and advising businesses on how to achieve their ambitions.".

“His passion is providing insights into the performance of the business to support and shape business decisions through automation and technology and providing real-time and robust information to support the business and advise clients at every stage of their development. He works with a wide range of businesses across a range of sectors and enjoys the breadth of experience that brings to the relationship.”

“Mo is exactly the type of person we were looking for to take on the role of Head of Cloud Accounting and fits our ethos perfectly.  We have been working with cloud accounting software for some time but were acutely aware of the rate at which technology and AI is progressing in this arena and finding the right person for this role was crucial to the way our business is pivoting and adapting to the changes in the accounting sector.”


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