This award recognises the strength of our enhanced partnership with Xero, our ambitious digital journey, and most importantly, the value we’re delivering to clients every day.
Led by Vision. Delivered by People.
Named National Partner of the Year by Xero, Dains was recognised for turning digital vision into meaningful, measurable client outcomes.
This award reflects the drive, care and teamwork of our Accounts Advisory team, across every office, every role, and every client relationship.
It’s also a reflection of the leadership that’s helped steer this journey, with Robert Fergusson and Shawn McIndoe playing key roles in shaping the direction and making it happen.
“We are extremely proud to have been named National Partner of the Year at the Xero Awards 2025. This recognition is a testament to the dedication of our people and the strength of our collaboration with Xero.
Together, we are going beyond traditional accounting by combining leading technology with expert advisory to deliver meaningful outcomes for our clients. We look forward to building on this success and continuing to empower businesses with the tools, insights, and support they need to succeed.”
– Pauline Hogg, Head of Accounts Advisory, Dains
This win is a celebration of our people who’ve made this transformation happen. We’re also grateful for the ongoing support and collaboration from our colleagues at Xero, particularly Kat, Steve and Ben who have been invaluable partners throughout this journey.
A Milestone in Our Cloud-First Journey
In early 2025, we formally enhanced our long-standing relationship with Xero, a leading cloud accounting platform trusted by UK businesses, positioning it at the heart of our Accounts Advisory model. This strategic partnership reflects our vision: to build a fully cloud-driven business, powered by real-time data, seamless integrations, and smart automation.
Through a fully connected digital ecosystem, we’ve empowered clients to automate manual tasks, improve accuracy and compliance, gain real-time financial insight, and make more confident, timely decisions.
“This partnership isn’t just about software – it’s about supporting our clients’ ambitions. We’re helping them save time, improve accuracy, and achieve sustainable growth.”
– Robert Fergusson, Accounts Advisory Partner, Dains
Why This Win Matters to Our Clients
Behind every digital tool is a real business, and this award is proof that we’re delivering real outcomes where they count most: for our clients.
Whether you’re a startup looking to scale, a multi-entity group needing oversight, or a family-run business streamlining admin, our approach is designed to make financial management faster, easier, and more effective.
By combining the power of Xero’s cloud technology with Dains’ hands-on advisory, our clients benefit from:
Time saved through automation and better workflows
Better data quality for compliance and reporting
More proactive, real-time advice from your trusted adviser
Seamless integration across your business tools
A digital setup that evolves with your goals
Our Digital by Default approach means that every client is supported by a connected cloud system, tailored to their needs, backed by training, and delivered with care.
We don’t just implement software, we shape it around your goals, your way of working, and your future. Because when you succeed, we succeed.
“Dains stood out with their clear vision and purpose – they do things ‘The Dains Way’: they put people, platforms and processes at the heart of everything, helping SMEs thrive by embedding Xero as their core platform. They’ve transformed compliance into insight, and they combine scale with personal care. Dains’ group-wide Xero partnership underpins advisory-led, digitally-enabled services. The results speak for themselves — from supporting a £17m business sale with real-time data, to giving family-run farms ‘life-changing’ visibility, and creating affordable software packages that bring cloud tools to businesses of every size.”
— Xero, on why Dains won National Partner of the Year
Looking Ahead
This award is not the finish line, it’s a milestone in our ongoing mission to simplify, support, and strengthen the way our clients do business.
As the world of finance becomes faster, more complex, and more connected, we remain focused on what matters most: delivering meaningful outcomes for the people and businesses we serve.
We’re continuing to invest in the tools, training, and talent that help our clients thrive, wherever they are in their journey. Whether it's growth, investment, succession, or simply gaining clarity and control, we're here to help you make confident decisions and move forward with purpose.
National Partner of the Year, Xero Awards 2025
To our people, our clients, and our partners: thank you.
Your success is what drives ours, and we’re proud to share this moment with you.
