The Tech
With access to the DAINSevolve platform, you choose your preferred software and we help you make it work for you and your business.
DAINSevolve by your side for the journey
We use 3 principles: Automate Integrate Innovate
The key to making great decisions is to truly understand your business’ financial position and performance Today.
By using the knowledge and insights generated you can look ahead and plan your route to success. Our Cloud based software ecosystem allows businesses to benefit from AI and next generation reporting to gain insights into your business.
Automate Automation
- Implement AI to collect and clean financial data – automation speeds up the collection, cleans the data by reducing the risk of errors and improves data quality and reliability.
Integrate Integration
- Integrate existing processes, workflows and systems. Let your software do the hard work so you can focus on running your business. Cloud providers understand that businesses are using a wider range of cloud software and often provide solutions for data sharing.
Innovate Innovation
- Software providers are making it easy for more businesses to benefit from AI. Explore the app marketplace and take advantage of software that is going to speed up your processes and in time improve efficiencies and business performance.
Turn your data into actionable insights that your business can use to improve your sales strategies and engage with your customers in a meaningful way.

Is your business ready to move forward?
Are you considering moving to the cloud? Want to know more about it eg is it safe, how will it benefit my business?
Do you want to know how our experts can help you keep track of your cashflow and run your business with financial intelligence?
The Tech Experts
Specialists in working with businesses like yours in implementation of cloud accounting packages and getting the most out of them. We will help you to make more money, save tax, manage cashflow and grow the business.
Richard McNeilly
I would have liked to have been a footballer, or to be more precise ‘a ball-playing centre half like Rio Ferdinand or Bobby Moore’
Richard works with a small number of clients in developing their own strategic plans, often involving succession planning, finance raising, mergers and acquisitions. This normally requires attendance at board meetings, which enables him to build a full understanding of the business and the management team.
Richard McNeilly
Chief Executive Officer
As a child, I wanted to be a footballer
John Southwell
My superpower would be flight.
As a Partner John thrives on dealing with people who have an entrepreneurial spirit and are engaged in raising the profile and bringing employment into the area, he enjoys being a sounding board for clients ideas and helping them to achieve their ambitions.
John Southwell
DAINSevolve Partner
My superpower would be flight
Lisa Richards
If I wasn’t an accountant I would own a Cornish beachside cafe.
Lisa acts for owner-managed and growing businesses across a broad range of industry sectors delivering proactive and timely advice by building a close working relationship based on good communication.
Lisa Richards
DAINSevolve Partner
I would like to own a Cornish beachside cafe
Steve Rogers
My favourite film is anything from the American Pie franchise, (I’m sorry I can’t help it!)…
Steve specialises in assisting owner-managed and growing businesses in a broad range of industry sectors including manufacturing, engineering, and retail.
Steve Rogers
DAINSevolve Partner
My favourite film is American Pie
Andrew Bentley
My favourite word is Antidisestablishmentarianism (BlackAdder III)
Andrew is responsible for non-audit accounts production and a full range of financial back-office financial support.
Andrew Bentley
DAINSevolve Partner
My favourite word is Antidisestablishmentarianism
Ian Carter
My passion is Rugby eg watching and playing….occasionally.
Ian looks to build a close working relationship with his clients, providing sound, proactive business advice together with ensuring his clients fulfil their statutory compliance requirements. Ian also assists clients with the preparation of timely management information and offering advice to clients on their financial potential.
Ian Carter
DAINSevolve Partner
My passion is rugby
Amanda Roome
My passion is my children and my family
Amanda works closely with the Partners and colleagues to ensure owner-managed businesses are given the support they need, tailoring the approach to each client depending on their specific needs and requests. Amanda believes that understanding each client and their values is key to maintaining a good client relationship and providing the best results.
Amanda Roome
Accountancy and Business Services Manager
My passion is my children
Adam Thompson
Position: Accounting and Business Services Manager
Phone: 01543 261 266 | 07943 193 888
Email: athompson@dains.com
My favourite film is “You’re gonna need a bigger boat” – Jaws
Adam is responsible for growing and managing the commercial service offering in the Staffordshire region. Adam has a varied portfolio of clients including agricultural, manufacturing, retail and engineering businesses.
Adam Thompson
Accounting and Business Services Manager
My favourite film is Jaws
Stacy Brown
If I wasn’t an accountant, I would have been a midwife
Stacy is part of our Evolve team working across multiple offices, her role involves providing owner-managed businesses with not only compliance services but day-to-day support for their finance function to ensure timely and accurate information is available. She believes that in order to provide a proactive and cost-effective service, understanding the business and the people behind it is crucial.
Stacy Brown
Accountancy and Business Services Manager
My alternative career would have been a midwife
Andy Warrington
Position: Accountancy and Business Services Manager
Phone: 01782 221 133
Email: awarrington@dains.com
My passion is supporting the mighty Port Vale FC
Andrew is responsible for the delivery of the compliance services within the Private Client Department in our Stoke-on-Trent office.
Andy Warrington
Accountancy and Business Services Manager
I support Port Vale FC
Mo Esat
Position: DAINSevolve Director of Cloud Accounting
Phone: 01332 821149 | 07854 119739
Email: mesat@dains.com
My passion is cars, I loved watching Knight Rider as a boy and my interest in cars hasn’t waned
Mo works with growing, ambitious and entrepreneurial businesses, providing all levels of support from management accounts, forecasting and budgeting to strategic advisory support, assisting with crucial insights on the financial performance and position with advice to help the business achieve its ambitions. He loves working with businesses to understand the challenges they face and working out how best to help them achieve their goals and aspirations, working as an extension of your finance team providing a valuable support mechanism to help you focus on what you do best – growing and operating your business.
Mo’s passion is providing insights into the performance of the business to support and shape business decisions through automation and technology and providing real-time and robust information to support the business and advise clients at every stage of their development. He works with a wide range of businesses across a range of sectors and enjoys the breadth of experience that brings to the relationship.
Mo Esat
DAINSevolve Director of Cloud Accounting
I am a petrolhead who loves cars
Ann Diggins
I would have been in a band. I love all types of music: pop, rock, classical and choral. I play the piano and church organ – modern music on a church organ is great!
Ann has specialised in taxation for over 20 years, advising companies and shareholders on a range of issues including business structures, transaction planning, research and development tax reliefs and remuneration planning.
Ann Diggins
Corporate Tax Partner
I am fascinated by music
Roy Farmer
I would have been a professional snooker player
Roy works with owner-managers, providing advice and support to help them grow the value of their business and build shareholder value. This work includes fund-raisings, acquisition support, due diligence investigations, management buy-outs and advising on the sale of businesses.
Roy Farmer
Corporate Finance Partner
I would have been a professional snooker player
Sam Davies
My passion is the outdoors
As a leading adviser in her field, Samantha has extensive knowledge of the tax treatments of all forms of employee payment, expenses and benefits from a number of perspectives having worked as an Inspector of Taxes; in-house for a very large corporate Group; and leading specialist teams within accountancy practices.
Sam Davies
Employment Services Partner
My passion is the outdoors